BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	1 564	18.4%	43.4%	0.7	994 165	21.7%	80.1%	1.4	16.4%
MoM	5 515	3.3%	33.4%	-0.1	3 432 189	7.6%	72.4%	0.3	3.7%
YTD	2 885	-19.0%	43.0%	-6.8	1 811 073	12.7%	79.5%	0	-6.2%
MAT	72 743	-31.3%	39.6%	-12.9	39 891 542	-19.5%	75.3%	-6	-8.9%
KAPSIKAM
WoW	18 442	13.1%	3.0%	-0.1	11 397 256	14.2%	4.2%	-0.2	17.3%
MoM	95 420	12.5%	3.1%	0.3	55 750 444	17.0%	4.3%	0.5	0.9%
YTD	34 755	-0.9%	3.0%	-0.1	21 379 623	54.6%	4.3%	1.2	1.8%
MAT	870 339	-16.2%	2.4%	-0.4	418 762 602	-0.9%	2.9%	0	-2.1%
MILDRONATE
WoW	46 497	39.1%	12.5%	1.4	44 062 092	41.3%	15.2%	1.3	27.1%
MoM	234 523	1.1%	12.8%	-0.2	213 067 900	4.6%	15.6%	-0.1	-0.7%
YTD	79 919	-13.4%	8.5%	-1.2	75 252 548	14.8%	10.6%	-0.9	-1.0%
MAT	2 840 764	-34.3%	9.8%	-3.1	2 215 948 361	-18.0%	11.5%	-2.3	-13.1%
SULFARGIN
WoW	2 389	36.7%	0.6%	0.1	1 662 280	39.6%	1.0%	0.2	17.1%
MoM	10 047	1.5%	0.6%	0	6 607 935	4.7%	1.0%	0	1.4%
YTD	4 136	3.6%	0.6%	-0.1	2 853 188	31.1%	1.0%	0	21.7%
MAT	127 931	-9.9%	0.7%	-0.1	73 144 048	-1.9%	1.0%	-0.1	3.5%
VIPROSAL
WoW	15 089	14.6%	2.3%	0	8 363 595	19.9%	3.0%	0	16.8%
MoM	74 495	0.5%	2.3%	0	37 688 933	12.5%	2.8%	0.2	0.6%
YTD	28 259	1.3%	2.4%	0	15 340 125	47.6%	3.0%	0.7	1.4%
MAT	812 856	-27.1%	2.2%	-0.7	321 087 021	-28.1%	2.2%	-0.8	-3.1%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	2 885	-19.0%	43.0%	-6.8	1 811 073	12.7%	79.5%	0	-6.2%
KAPSIKAM	34 755	-0.9%	3.0%	-0.1	21 379 623	54.6%	4.3%	1.2	1.8%
MILDRONATE	79 919	-13.4%	8.5%	-1.2	75 252 548	14.8%	10.6%	-0.9	-1.0%
SULFARGIN	4 136	3.6%	0.6%	-0.1	2 853 188	31.1%	1.0%	0	21.7%
VIPROSAL	28 259	1.3%	2.4%	0	15 340 125	47.6%	3.0%	0.7	1.4%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	72 743	-31.3%	39.6%	-12.9	39 891 542	-19.5%	75.3%	-6	-8.9%
KAPSIKAM	870 339	-16.2%	2.4%	-0.4	418 762 602	-0.9%	2.9%	0	-2.1%
MILDRONATE	2 840 764	-34.3%	9.8%	-3.1	2 215 948 361	-18.0%	11.5%	-2.3	-13.1%
SULFARGIN	127 931	-9.9%	0.7%	-0.1	73 144 048	-1.9%	1.0%	-0.1	3.5%
VIPROSAL	812 856	-27.1%	2.2%	-0.7	321 087 021	-28.1%	2.2%	-0.8	-3.1%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 564	18.4%	43.4%	0.7	994 165	21.7%	80.1%	1.4	16.4%
KAPSIKAM	18 442	13.1%	3.0%	-0.1	11 397 256	14.2%	4.2%	-0.2	17.3%
MILDRONATE	46 497	39.1%	12.5%	1.4	44 062 092	41.3%	15.2%	1.3	27.1%
SULFARGIN	2 389	36.7%	0.6%	0.1	1 662 280	39.6%	1.0%	0.2	17.1%
VIPROSAL	15 089	14.6%	2.3%	0	8 363 595	19.9%	3.0%	0	16.8%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	5 515	3.3%	33.4%	-0.1	3 432 189	7.6%	72.4%	0.3	3.7%
KAPSIKAM	95 420	12.5%	3.1%	0.3	55 750 444	17.0%	4.3%	0.5	0.9%
MILDRONATE	234 523	1.1%	12.8%	-0.2	213 067 900	4.6%	15.6%	-0.1	-0.7%
SULFARGIN	10 047	1.5%	0.6%	0	6 607 935	4.7%	1.0%	0	1.4%
VIPROSAL	74 495	0.5%	2.3%	0	37 688 933	12.5%	2.8%	0.2	0.6%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца