Update: 22.01.2024

Last week: 2 week 2024 (08.01.2024 - 14.01.2024)

Last full month: December 2023


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC
WoW 1 564 18.4% 43.4% 0.7 994 165 21.7% 80.1% 1.4 16.4%
MoM 5 515 3.3% 33.4% -0.1 3 432 189 7.6% 72.4% 0.3 3.7%
YTD 2 885 -19.0% 43.0% -6.8 1 811 073 12.7% 79.5% 0 -6.2%
MAT 72 743 -31.3% 39.6% -12.9 39 891 542 -19.5% 75.3% -6 -8.9%
KAPSIKAM
WoW 18 442 13.1% 3.0% -0.1 11 397 256 14.2% 4.2% -0.2 17.3%
MoM 95 420 12.5% 3.1% 0.3 55 750 444 17.0% 4.3% 0.5 0.9%
YTD 34 755 -0.9% 3.0% -0.1 21 379 623 54.6% 4.3% 1.2 1.8%
MAT 870 339 -16.2% 2.4% -0.4 418 762 602 -0.9% 2.9% 0 -2.1%
MILDRONATE
WoW 46 497 39.1% 12.5% 1.4 44 062 092 41.3% 15.2% 1.3 27.1%
MoM 234 523 1.1% 12.8% -0.2 213 067 900 4.6% 15.6% -0.1 -0.7%
YTD 79 919 -13.4% 8.5% -1.2 75 252 548 14.8% 10.6% -0.9 -1.0%
MAT 2 840 764 -34.3% 9.8% -3.1 2 215 948 361 -18.0% 11.5% -2.3 -13.1%
SULFARGIN
WoW 2 389 36.7% 0.6% 0.1 1 662 280 39.6% 1.0% 0.2 17.1%
MoM 10 047 1.5% 0.6% 0 6 607 935 4.7% 1.0% 0 1.4%
YTD 4 136 3.6% 0.6% -0.1 2 853 188 31.1% 1.0% 0 21.7%
MAT 127 931 -9.9% 0.7% -0.1 73 144 048 -1.9% 1.0% -0.1 3.5%
VIPROSAL
WoW 15 089 14.6% 2.3% 0 8 363 595 19.9% 3.0% 0 16.8%
MoM 74 495 0.5% 2.3% 0 37 688 933 12.5% 2.8% 0.2 0.6%
YTD 28 259 1.3% 2.4% 0 15 340 125 47.6% 3.0% 0.7 1.4%
MAT 812 856 -27.1% 2.2% -0.7 321 087 021 -28.1% 2.2% -0.8 -3.1%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 2 885 -19.0% 43.0% -6.8 1 811 073 12.7% 79.5% 0 -6.2%
KAPSIKAM 34 755 -0.9% 3.0% -0.1 21 379 623 54.6% 4.3% 1.2 1.8%
MILDRONATE 79 919 -13.4% 8.5% -1.2 75 252 548 14.8% 10.6% -0.9 -1.0%
SULFARGIN 4 136 3.6% 0.6% -0.1 2 853 188 31.1% 1.0% 0 21.7%
VIPROSAL 28 259 1.3% 2.4% 0 15 340 125 47.6% 3.0% 0.7 1.4%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 72 743 -31.3% 39.6% -12.9 39 891 542 -19.5% 75.3% -6 -8.9%
KAPSIKAM 870 339 -16.2% 2.4% -0.4 418 762 602 -0.9% 2.9% 0 -2.1%
MILDRONATE 2 840 764 -34.3% 9.8% -3.1 2 215 948 361 -18.0% 11.5% -2.3 -13.1%
SULFARGIN 127 931 -9.9% 0.7% -0.1 73 144 048 -1.9% 1.0% -0.1 3.5%
VIPROSAL 812 856 -27.1% 2.2% -0.7 321 087 021 -28.1% 2.2% -0.8 -3.1%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 1 564 18.4% 43.4% 0.7 994 165 21.7% 80.1% 1.4 16.4%
KAPSIKAM 18 442 13.1% 3.0% -0.1 11 397 256 14.2% 4.2% -0.2 17.3%
MILDRONATE 46 497 39.1% 12.5% 1.4 44 062 092 41.3% 15.2% 1.3 27.1%
SULFARGIN 2 389 36.7% 0.6% 0.1 1 662 280 39.6% 1.0% 0.2 17.1%
VIPROSAL 15 089 14.6% 2.3% 0 8 363 595 19.9% 3.0% 0 16.8%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 5 515 3.3% 33.4% -0.1 3 432 189 7.6% 72.4% 0.3 3.7%
KAPSIKAM 95 420 12.5% 3.1% 0.3 55 750 444 17.0% 4.3% 0.5 0.9%
MILDRONATE 234 523 1.1% 12.8% -0.2 213 067 900 4.6% 15.6% -0.1 -0.7%
SULFARGIN 10 047 1.5% 0.6% 0 6 607 935 4.7% 1.0% 0 1.4%
VIPROSAL 74 495 0.5% 2.3% 0 37 688 933 12.5% 2.8% 0.2 0.6%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs