Update: 22.01.2024
Last week: 2 week 2024 (08.01.2024 - 14.01.2024)
Last full month: December 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 564 | 18.4% | 43.4% | 0.7 | 994 165 | 21.7% | 80.1% | 1.4 | 16.4% |
| MoM | 5 515 | 3.3% | 33.4% | -0.1 | 3 432 189 | 7.6% | 72.4% | 0.3 | 3.7% |
| YTD | 2 885 | -19.0% | 43.0% | -6.8 | 1 811 073 | 12.7% | 79.5% | 0 | -6.2% |
| MAT | 72 743 | -31.3% | 39.6% | -12.9 | 39 891 542 | -19.5% | 75.3% | -6 | -8.9% |
| KAPSIKAM | |||||||||
| WoW | 18 442 | 13.1% | 3.0% | -0.1 | 11 397 256 | 14.2% | 4.2% | -0.2 | 17.3% |
| MoM | 95 420 | 12.5% | 3.1% | 0.3 | 55 750 444 | 17.0% | 4.3% | 0.5 | 0.9% |
| YTD | 34 755 | -0.9% | 3.0% | -0.1 | 21 379 623 | 54.6% | 4.3% | 1.2 | 1.8% |
| MAT | 870 339 | -16.2% | 2.4% | -0.4 | 418 762 602 | -0.9% | 2.9% | 0 | -2.1% |
| MILDRONATE | |||||||||
| WoW | 46 497 | 39.1% | 12.5% | 1.4 | 44 062 092 | 41.3% | 15.2% | 1.3 | 27.1% |
| MoM | 234 523 | 1.1% | 12.8% | -0.2 | 213 067 900 | 4.6% | 15.6% | -0.1 | -0.7% |
| YTD | 79 919 | -13.4% | 8.5% | -1.2 | 75 252 548 | 14.8% | 10.6% | -0.9 | -1.0% |
| MAT | 2 840 764 | -34.3% | 9.8% | -3.1 | 2 215 948 361 | -18.0% | 11.5% | -2.3 | -13.1% |
| SULFARGIN | |||||||||
| WoW | 2 389 | 36.7% | 0.6% | 0.1 | 1 662 280 | 39.6% | 1.0% | 0.2 | 17.1% |
| MoM | 10 047 | 1.5% | 0.6% | 0 | 6 607 935 | 4.7% | 1.0% | 0 | 1.4% |
| YTD | 4 136 | 3.6% | 0.6% | -0.1 | 2 853 188 | 31.1% | 1.0% | 0 | 21.7% |
| MAT | 127 931 | -9.9% | 0.7% | -0.1 | 73 144 048 | -1.9% | 1.0% | -0.1 | 3.5% |
| VIPROSAL | |||||||||
| WoW | 15 089 | 14.6% | 2.3% | 0 | 8 363 595 | 19.9% | 3.0% | 0 | 16.8% |
| MoM | 74 495 | 0.5% | 2.3% | 0 | 37 688 933 | 12.5% | 2.8% | 0.2 | 0.6% |
| YTD | 28 259 | 1.3% | 2.4% | 0 | 15 340 125 | 47.6% | 3.0% | 0.7 | 1.4% |
| MAT | 812 856 | -27.1% | 2.2% | -0.7 | 321 087 021 | -28.1% | 2.2% | -0.8 | -3.1% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 2 885 | -19.0% | 43.0% | -6.8 | 1 811 073 | 12.7% | 79.5% | 0 | -6.2% |
| KAPSIKAM | 34 755 | -0.9% | 3.0% | -0.1 | 21 379 623 | 54.6% | 4.3% | 1.2 | 1.8% |
| MILDRONATE | 79 919 | -13.4% | 8.5% | -1.2 | 75 252 548 | 14.8% | 10.6% | -0.9 | -1.0% |
| SULFARGIN | 4 136 | 3.6% | 0.6% | -0.1 | 2 853 188 | 31.1% | 1.0% | 0 | 21.7% |
| VIPROSAL | 28 259 | 1.3% | 2.4% | 0 | 15 340 125 | 47.6% | 3.0% | 0.7 | 1.4% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 72 743 | -31.3% | 39.6% | -12.9 | 39 891 542 | -19.5% | 75.3% | -6 | -8.9% |
| KAPSIKAM | 870 339 | -16.2% | 2.4% | -0.4 | 418 762 602 | -0.9% | 2.9% | 0 | -2.1% |
| MILDRONATE | 2 840 764 | -34.3% | 9.8% | -3.1 | 2 215 948 361 | -18.0% | 11.5% | -2.3 | -13.1% |
| SULFARGIN | 127 931 | -9.9% | 0.7% | -0.1 | 73 144 048 | -1.9% | 1.0% | -0.1 | 3.5% |
| VIPROSAL | 812 856 | -27.1% | 2.2% | -0.7 | 321 087 021 | -28.1% | 2.2% | -0.8 | -3.1% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 564 | 18.4% | 43.4% | 0.7 | 994 165 | 21.7% | 80.1% | 1.4 | 16.4% |
| KAPSIKAM | 18 442 | 13.1% | 3.0% | -0.1 | 11 397 256 | 14.2% | 4.2% | -0.2 | 17.3% |
| MILDRONATE | 46 497 | 39.1% | 12.5% | 1.4 | 44 062 092 | 41.3% | 15.2% | 1.3 | 27.1% |
| SULFARGIN | 2 389 | 36.7% | 0.6% | 0.1 | 1 662 280 | 39.6% | 1.0% | 0.2 | 17.1% |
| VIPROSAL | 15 089 | 14.6% | 2.3% | 0 | 8 363 595 | 19.9% | 3.0% | 0 | 16.8% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 5 515 | 3.3% | 33.4% | -0.1 | 3 432 189 | 7.6% | 72.4% | 0.3 | 3.7% |
| KAPSIKAM | 95 420 | 12.5% | 3.1% | 0.3 | 55 750 444 | 17.0% | 4.3% | 0.5 | 0.9% |
| MILDRONATE | 234 523 | 1.1% | 12.8% | -0.2 | 213 067 900 | 4.6% | 15.6% | -0.1 | -0.7% |
| SULFARGIN | 10 047 | 1.5% | 0.6% | 0 | 6 607 935 | 4.7% | 1.0% | 0 | 1.4% |
| VIPROSAL | 74 495 | 0.5% | 2.3% | 0 | 37 688 933 | 12.5% | 2.8% | 0.2 | 0.6% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs